How to plug the holes in your marketing funnel to get better results from your content marketing plan.
You've done it all. You've brought your ideal clients to life by developing comprehensive buyer personas, you've created a working editorial calendar, and you've started getting great content out on the web. Now all you have to do is sit back, relax, and wait for the sales to start rollin' in.
*Chirp, chirp* (Those are crickets.)
Okay, so maybe there's a little more to it than that. You don't just want people to find your website or read your content within the confines of your online network. You want them to sign up for your mailing list, purchase your services, and share your story with others.
Enter the marketing funnel.
The marketing funnel (or sales funnel, or content funnel) is the path you create for your buyers from finding you online to avidly evangelizing your company.
Of course, no one will ever complete this journey if there are holes in your funnel.
Now, now, don't get frustrated. Locating and patching up holes in your marketing funnel is as easy as looking over the infographic below.
Embed this marketing funnel infographic for your audience.
Alright, now that you're feeling more confident, why not share? To publish this infographic on your site just copy and paste the code below on your blog or webpage.
<p><strong>Please include attribution to whatsthewordinc.com with this graphic.</strong><br /><br /><a href='http://www.whatsthewordinc.com/blog/you-could-be-getting-more-out-of-your-content-marketing-plan'><img src='http://www.whatsthewordinc.com/uploads/7/0/6/5/70658951/timetochangecontentplan-infographic-marketing-april-2017_orig.png' alt='How to make your inbound marketing content attract more leads and convert more sales. ' width='540px' border='0' /></a></p>
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Making the Most Of Content Marketing by Learning the Most About Your Ideal Client